For Immediate Release
Monday, August 8, 2022
Contact: CONTACT: Mark Ard
PRESS RELEASE: Secretary Byrd Designates Clermont Main Street as the Florida Main Street Program of the Month
TALLAHASSEE, Fla. –
Today, Secretary of State Cord Byrd announced that Clermont Main Street has been designated the August 2022 Florida Main Street Program of the Month.
“I am pleased to designate Clermont Main Street as the August 2022 Florida Main Street Program of the Month,” said Secretary Byrd. “The organization has taken significant strides towards excellence since its return to the Florida Main Street program earlier this year. We look forward to their continued growth as they work with community partners to shape the downtown’s future.”
Picture courtesy of Clermont Main Street
Clermont Main Street re-joined the Florida Main Street Program in February 2022, with the goal of engaging the entire community in the revitalization of the historic downtown. The renewed partnership among the City of Clermont, South Lake Chamber of Commerce, Clermont Historical Society, and Clermont Main Street has set the pace for celebrating the community’s history, fostering innovation and creativity, and growing the local economy to benefit all residents and visitors alike.
This year, Downtown Clermont has launched a new branding campaign entitled Lure of the Lake. Gem of the Hills. This vibrant new community definition appears on destination marketing websites, signage, and banners placed along the South Lake Trail at Lake Minneola. The new campaign pays homage to Clermont’s 19th century roots and rich history to evoke the small-town charm of downtown Clermont, where warm lake breezes and abundant trails entice visitors and residents to discover all the diverse year-round experiences that the area offers.
Throughout the year, Clermont Main Street hosts the popular Sunday Farmers Market, First Friday Food Trucks, monthly Wine Strolls, and holiday events such as Harvest Festival and Candy Cane Lane.
“Activating the arts and celebrating Clermont’s history are two new priorities,” said Executive Director Barbara Hollerand. “It’s amazing that Clermont Main Street has come full circle. The energy and momentum we have downtown today are unlike anything many of us have ever seen.”
About Florida Main Street
Florida Main Street is a program administered by the Division of Historical Resources under the Florida Department of State, which currently oversees 57 communities throughout the state. By implementing the National Main Street Center’s Four-Point Approach, Florida Main Street encourages economic development within the context of historic preservation through the revitalization of Florida’s downtowns – the community’s heart and soul.